Heidi Minx has a very diverse background and can handle communication projects targeted internally, from B2B, and to the end-consumer. No component of marketing exists on its own; and messaging must be consistent both on and off line. MinxLive can create messaging and campaigns that work with all of your communications engines and use tools from cause related marketing to special events to viral content. Here’s how she can help you:
Writing/Editing: Minx is a published author, trained in AP format. She has written for License!, Licensing Book, Playboy, YRB, Inked, Huffington Post, Shambhala Sun, Tattoo Revue, and AMP Magazine. She can create compelling copy for website copy, navigational messaging, newsletter copy, press releases, executive biographies, brochure copy, event alerts for media, and consistent messaging for your social media outlets.
Events: Minx has extensive experience developing and managing events. While her specialty lies in music events, she has extensive trade show experience, including MAGIC and the Licensing Show.
Creative Campaigns: Minx has developed creative campaigns for some of the most recognizable brands in the world. She is available to brainstorm with your team and design a campaign that enables your core needs.
Cause Related Marketing: Minx has a passion for building bridges between corporations and causes. Early in her career, she learned the importance, benefit, and necessity of these relationships. Minx has extensive relationships with non-profits, venues, brands and musicians and thrives on bringing them together.
Community Moderation: Minx is available to moderate, and develop topics for your online communities. She has provided this service to social networking sites, and also has moderated her own community (a youth-targeted site that averages 4 million hits/month) for the past eight years.
Bands and Music: Minx has numerous personal ties within the music industry — with managers, labels, and the bands themselves. She has organized product licensing deals, produced PSAs, and is also aware of which bands support social activism. She works with many bands that have been actively touring and producing albums for the long-term, with extensive, dedicated fan bases. If you are looking to bring music to your campaign, MinxLive can make it happen.