Heidi Minx is a rare mix – melding business-building pragmatics and sense with intuitive and alternative creativity.
She was named one of BrandWeek’s Top 10 Next Generation Marketers of 2006 and is a published author, having completed ‘Home Rockanomics – A DIY Guide to Style‘, based on her highly-successful message boards; the book was published and released by St. Martin’s Press in 2009.
Minx’s diverse insight and skill sets come from over two decades of work with agencies serving leading brands and companies ranging from Sears, Siemens Financial Services, Nextel, Legg Mason, 3M, HBO, Playboy, Sportswear International, and Dominos. Her imprint has been recognized on a cross-section of accounts including legal, financial, liquor, food, fashion, independent film, music, art, publishing, associations, licensed products, and beauty and trade shows. She is also well respected for her social media knowledge, and has managed the social media for AdWeek award-winning Inked Magazine, The Dalai Lama Trust, and Sonoma County Growers Alliance amongst others.
For the past three years she has worked exclusively with businesses in the cannabis sector including the Sonoma County Growers Alliance, Sonoma Lab Works, The Emerald Cup and several cottage cultivators in Sonoma County. She stays up to date with California’s rapidly changing regulations.
Minx frequently tests the bounds of her skill-set:
- In pursuit of brand extensions and cobranding, she developed a brand based on her lifestyle in 2001; within 5 years it was fully licensed to 17 licensees, and was signed into exclusive deals with Target, Spencer Gifts, and Claire’s.
- A firm believer in changing by doing, in 2009 Minx founded her own charity, Built on Respect. Her documentation of the tattoos of former Tibetan political prisoners and refugees earned her a Fellowship with Rutgers University Center for Human Rights, Genocide and Conflict Resolution.
Minx has contributed to lifestyle and trade publications including Huffington Post Impact, InkedMag.com, License! Magazine, AMP, YRB, Playboy, Licensing Book and Care2.
An avid traveler, Minx has lived, worked and traveled throughout the United States, Asia and Europe.
She has studied sociology, fine art, graphic art, art history, and cultural anthropology and enjoys studying and practicing Buddhism.