Heidi Minx is a rare mix – melding business-building pragmatics with her extensive marketing, communications, branding, and PR skills.
From 2016-2022, she worked exclusively with businesses in the cannabis sector including Conception Nurseries, The Sanctuary, Flow Kana, Juva Life, the Sonoma County Growers Alliance, Sonoma Lab Works, The Emerald Cup, Mara Gordon, SC Labs, and several cottage cultivators in Sonoma County. Having worked across all license types, she has an exceptional grasp on regulatory compliance and regulations. In 2022 she stepped back from the industry for a year to work with California-based TAE Technologies, which focuses on commercial nuclear fusion.
She was named one of BrandWeek’s Top 10 Next Generation Marketers, has received accolades from Forbes for her work with California-based cannabis companies, fiscally sponsors the Sweetleaf Collective through her nonprofit, and is on the board of The Weldon Project.
Minx has secured a series of ‘industry firsts’ including:
- Securing the first podcast for a legacy cultivator with Green Entrepreneur;
- Being the first cannabis company to join the San Mateo County/Silicon Valley Convention & Visitors Bureau, and present to members on ‘Cannabis + Tourism’;
- Being the first cannabis company to partner with Silicon Valley Magazine and secure permission for an event at the tony Rosewood Sand Hill Hotel;
- Securing an exclusive to deliver to the New Living Expo’s trade show floor.
Minx’s diverse insight and skillsets come from over two decades of work with agencies serving leading brands and companies ranging from Sears, Siemens Financial Services, Bombay Sapphire, Goldwell, Legg Mason, 3M, HBO, Playboy, Sportswear International, and Dominos. Her imprint has been recognized on a cross-section of accounts including legal, financial, liquor, food, fashion, independent film, music, art, publishing, associations, licensed products, and beauty and trade shows. She is also well respected for her social media knowledge and has managed the social media for AdWeek’s award-winning Inked Magazine, The Dalai Lama Foundation, and Sonoma County Growers Alliance amongst others.
Minx frequently tests the bounds of her skill set:
- In pursuit of brand extensions and cobranding, she developed a brand based on her lifestyle in 2001; within five years it was fully licensed to 17 licensees and was signed into exclusive deals with Target, Spencer Gifts, and Claire’s and held international trademarks.
- A firm believer in changing by doing, in 2009 Minx founded her own charity, Built on Respect. Her documentation of the tattoos of former Tibetan political prisoners and refugees earned her a Fellowship with Rutgers University’s Center for Human Rights, Genocide, and Conflict Resolution.
A published author, she completed ‘Home Rockanomics – A DIY Guide to Style’ based on her highly successful message boards; the book was published and released by St. Martin’s Press in 2009 and she has ghost-written three other books on art and travel.
An avid traveler, Minx has lived, worked, and traveled throughout the United States, Asia, and Europe.
She has studied sociology, fine art, graphic art, art history, and cultural anthropology and enjoys studying and practicing Buddhism.